Building Your Brand

imagesOver the past number of weeks, I’ve been thinking about my “personal brand”.

A “personal brand” is defined in this way:  “Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.” (Dan Schawbel)

I’ve been thinking a lot about the next 20 years of my life, and the contribution I want to make on earth and in the Kingdom. It’s been a process of evaluation, exploring my gifts and passion, and dreaming. I’m still very much in the process, but I’ve been doing some reading on “branding” and it’s all been connected.

Jayson Demers wrote an article for Inc Magazine where he shares 5 Steps to Building  a Personal Brand. Demers shares that people want to work with “people” and not with corporations. For many years, we’ve spent so much energy and money building corporate brands. These have been very successful, however there’s a belief that corporations will do or say anything to make a sale. People want relationship and they want to be able to trust who they’re working with. This has created a need for “personal branding”.  A personal brand communicates what your values are, not what your corporations values are. Hopefully these are aligned, but sometimes they’re not.

Demers shares 5 ways to build your personal brand:

#1) Determine your area of expertise.

What is your niche? What is your focus? What do you want to be known for?

#2) Start writing and publishing.

Start building your reputation by being a trusted source of information. Become an expert in your field.

#3) Flesh out your social media profiles

Be sure that your social media profiles are in line with your area of expertise and your brand. Take aid from companies like Famoid to leverage your brand.

#4) Speak at events and develop case studies

Practice communicating and building your case.

#5) Network, network, network

Engage with others in your field and connect.

Do you have a “personal brand”?

I’m learning that my “brand” and my “call” are aligned. This process is helping me to articulate and develop it and hopefully it will help me to communicate this in a clearer and simpler way.

Think about people you know that have a solid personal brand.

What do you want people to say your “brand” is?

Russ Cline has wide experience in church, mission, and global leadership. Beginning in the local church in Southern California, then moving to Ecuador for 16 years to be a part of launching three distinct organizations, Russ is now back in Southern California working with Extreme Response International in providing leadership coaching and organizational development to leaders around the world. Russ' passion is to come alongside organizations and to help them identify areas of growth, focus and change, resulting in greater impact and effectiveness. Russ graduated from Azusa Pacific University with a degree in Business and Christian Education and completed his graduate work in Organizational Development. He has been married for 31 years to Gina, and they have three kids: Rheanna, Riley and Raylin. To learn more about Russ, visit: Write directly to Russ at: twitter: leadwithruss, leadermundial

Posted in Leadership Coaching, Personal Leadership Tagged with: , , , ,


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