Fundraising: Face to Face

In Steve Shadrach’s book, View Points (©2009 Bodybuilders Press, Inc.), he shares some simple thoughts on fundraising. It’s a fabulous book, and I encourage you to read it. You can buy it HERE.

In one short chapter, Shadrach talks about the idea that face-to-face asking is the most personal method of fundraising.

He asks this question:

How did you ask your spouse to marry you?  Was the proposal made through:

• A Letter

• A Phone Call

• A Fax

• Email

• Text Message

• Facebook

• Face-to-Face

Most of you, if not all will answer, “Face-to-Face”. If you didn’t, I’d like to hear the story.

The reason we made this proposal face-to-face is because it was important. It was a major question, a major decision, and we wanted to communicate that importance clearly!

When it comes to fundraising, we tend to use other means of communication, often letting people know that the ask isn’t important.

The apostle John felt strongly about this concept: “I have much to write to you, but I do not want to use paper and ink. Instead, I hope to visit you and talk with you face to face…” (2 John 1:12 NIV)

Shadrach is reminding us of the importance and power of the face-to-face conversation that includes the ask.

Inviting people to financially invest in you and the vision God has called you to is one of the most important conversations you’ll have.

A great challenge, a great reminder.


Submitted by Russ/2015

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