Stephanie Chandler with Forbes shares a number of benefits of Social Media Marketing:
#1) Brand Recognition
One of the most powerful ways to use social media is as a brand-building tool. With social media, you get to decide how you want to position your company and what you want people to know about what you do.
Your followers become part of your community, and you get instant access to them.
#3) Repeat Exposure
Social Media provides opportunity for repeat exposure. You have the opportunity to remind them over and over again what it is you have to offer.
For coaches, consultants, authors, speakers and other service-based businesses, social media can be very powerful in helping you establish authority in your field.
As your following increases, your influence grows.
#6) Website Traffic
Social Media can drive people to your website, where they’ll discover more about who you are and what you do.
Submitted by Russ Cline/2013