Benefits of Social Media Marketing

Stephanie Chandler with Forbes shares a number of benefits of Social Media Marketing:

#1)  Brand Recognition

One of the most powerful ways to use social media is as a brand-building tool.  With social media, you get to decide how you want to position your company and what you want people to know about what you do.

#2)  Community

Your followers become part of your community, and you get instant access to them.

#3) Repeat Exposure

Social Media provides opportunity for repeat exposure.  You have the opportunity to remind them over and over again what it is you have to offer.

#4)  Authority

For coaches, consultants, authors, speakers and other service-based businesses, social media can be very powerful in helping you establish authority in your field.

#5)  Influence

As your following increases, your influence grows.

#6)  Website Traffic

Social Media can drive people to your website, where they’ll discover more about who you are and what you do.

Submitted by Russ Cline/2013

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