A LOGO is a piece of art that you put on your stationary and you embroider on your polo shirts that identifies who you are and maybe, what you do.
A BRAND is an image that represents the core of who you are and what you do, but it goes beyond just being a piece of art.
“A brand isn’t a brand to you until it develops an emotional connection with you.”
Daryl Travis – Emotional Branding
Often we think that a logo is a brand, but it really isn’t.
Jennifer Bourn speaks to this in her blog and tell us:
What is a logo?
A logo is an easily recognizable, reproducible design element, often including a name, symbol, specified colors or trademark. It is a quick, visual representation of a brand’s message and position. A well designed logo should evoke some memory or emotion from the viewer depending upon their relationship with the brand. A logo is a tool to help communicate a brand and represent a brand.
What is a brand?
A brand is every interaction with and marketing practice of a name or design that identifies and differentiates one business, product, or service from another, it is necessary for a brand to use marketing programs for franchises in order to achieve success. A brand encompasses the positioning, the messaging and communications, the visual design, the target market, the voice, the marketing and promotions, the presence, and the experience any individual has with the business, product or service online, offline, or in person. You brand is the experience people have when they come in contact with you or your business.
More of the article by Jennifer Bourn: CLICK HERE