Making Vision Stick

Andy Stanley, in his book “Making Vision Stick” (Zondervan ©2007), talks about 5 ways to “Make Vision Stick”.

I’ll summarize a little of what he’s talking about.

#1)  State the Vision Simply

Your vision has to be memorable.  Keep it simple.

“It is better to have a vision statement that is incomplete and memorable than to have one that is complete and forgettable.”

#2)  Cast the Vision Convincingly

Once you have a vision that you can communicate, you need to communicate it in a way that moves people to action.

“You have to present people with a reason for your vision.  You have to answer the questions: Why must we do this?  Why must we do this now?

#3)  Repeat the Vision Regularly

Vision needs to be a part of the rhythm of your organization.  To do this, repeat it over and over in many different ways.

“We all need to be reminded why we are doing what we are doing.  We need to be reminded what’s at stake.  We need to be reminded of the vision.”

#4)  Celebrate the Vision Systematically

To make vision stick, a leader needs to pause long enough to celebrate the wins along the way.  Celebrating the wins does more to clarify the vision than anything else.

“Here’s an organizational principle you don’t want to lose sight of:  What’s celebrated is repeated.”

#5)  Embrace the Vision Personally

Your willingness to embody the vision of your organization will have a direct impact on your credibility as a leader.

“Living out the vision establishes credibility and makes you a leader worth following.  When people are convinced that the vision has stuck with you, it is easier for them to make the effort to stick with the vision.”

Submitted by Russ 2013

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