The Five Most Important Questions

The Five Most Important Questions You Will Ever Ask About Your Organization

Peter F. Drucker challenges us to ask these 5 questions in evaluating any organization:

#1)  What is our MISSION?

Why do we do what we do? What gets us out of bed in the morning?

#2)  Who is our CUSTOMER?

Who is our target?  Who do we want to serve?

#3)  What does the customer VALUE?

What does our customer need?  What’s important to them?

#4)  What are our RESULTS?

How do we measure success?  How do we evaluate our impact?

#5)  What is our PLAN?

How are we going to get this done?  Where will we start?




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