The Five Most Important Questions You Will Ever Ask About Your Organization
Peter F. Drucker challenges us to ask these 5 questions in evaluating any organization:
#1) What is our MISSION?
Why do we do what we do? What gets us out of bed in the morning?
#2) Who is our CUSTOMER?
Who is our target? Who do we want to serve?
#3) What does the customer VALUE?
What does our customer need? What’s important to them?
#4) What are our RESULTS?
How do we measure success? How do we evaluate our impact?
#5) What is our PLAN?
How are we going to get this done? Where will we start?