3 Habits to avoid when asking for money
Asking people for money is always hard, even scary, yet when they give we are not only surprised and thankful, the joy is amazing. Because we do not often ask, we really have no habits to practice. But, there are some we may develop, in our desire to remove the fear or out of inexperience, that will not help us in the long run.
Habits can be either a blessing or a curse. There are at least 3 fundraising habits you need to avoid if you are going to be effective in asking for money to support your vision. We just sent this out to our people at our mission and I thought you may benefit from the reminders.
1) When making appointments, don’t tell the whole story. The goal of your phone call is to secure an appointment. If you take the phone call and tell your whole story, don’t be surprised to hear your prospect say, “You have given me a good idea of your ministry, I am not sure we really need to meet.”
2) Avoid the group ask We love to put our vision and need in front of as many people as possible. Asking in a group setting tends to get people responding in a minimal way. You can secure far bigger gifts by meeting those same people on a one-to-one basis and raising their vision.
3) Asking too low It is so easy to ask for smaller gifts. People will respond but we need to be asking based upon capacity to give, and raise their vision. This alone will speed up your fundraising process as more funds will be given, instead of a nickel and dime approach. Come up with ideas like asking for 1% of your total need (you need to raise $5,500 overall, ask for 1% or $55 as a gift). That is a tangible idea for the prospective donor to get behind. Remember: The prospective donor needs to give more than you need to receive the gift. It does something in their lives when they give, so don’t be apologetic about asking.
Be bold, ask one-on-one and don’t tell the whole story on the phone.
Ron Cline /2013