I watched this short commercial and was really challenged to go out of my way a little bit to make a difference in the lives of those around me. It doesn’t take a huge effort, but it does make a difference. Coca-Cola nails it in this ad.
Think about the people you run into every day.
Make a difference.
Russ Cline has wide experience in church, mission, and global leadership. Beginning in the local church in Southern California, then moving to Ecuador for 16 years to be a part of launching three distinct organizations, Russ is now back in Southern California working with Extreme Response International in providing leadership coaching and organizational development to leaders around the world. Russ' passion is to come alongside organizations and to help them identify areas of growth, focus and change, resulting in greater impact and effectiveness. Russ graduated from Azusa Pacific University with a degree in Business and Christian Education and completed his graduate work in Organizational Development. He has been married for 29 years to Gina, and they have three kids: Rheanna, Riley and Raylin. Write directly to Russ at: rcline@extremeresponse.org www.extremeresponse.org www.leadermundial.org twitter: leadonesource, leadermundial